Digital Marketing refers to the practice of promoting products, services, or brands using digital channels and technologies. This encompasses a variety of online platforms and approaches, including social media, search engine optimization (SEO), email marketing, content marketing, pay-per-click (PPC) advertising, and mobile marketing. Digital marketing aims to reach consumers efficiently through their devices, engaging them in a measurable and interactive manner. It leverages data analytics to assess marketing strategies’ effectiveness, allowing businesses to adapt campaigns in real-time and target specific audiences based on their behavior and preferences. Overall, digital marketing is essential for modern businesses seeking to connect with customers in an increasingly digital world.
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